Making an Impact Through Different Storytelling Mediums
Whether an idea manifests as a tech startup, a film, or a children’s book, the medium chosen is essential for its eventual impact.
In Episode 2 of The Ideas Machine Podcast with Mansu, the discussion turned toward the “vehicle” of an idea. Whether an idea manifests as a tech startup, a film, or a children’s book, the medium chosen is essential for its eventual impact.
Storytelling in Healthcare
In the conversation I spoke about the role of storytelling within healthcare design. Research suggests that clinical outcomes can actually be improved through the power of narrative. By using specific vehicles such as film, animation, and case studies, storytellers can create powerful, subjective experiences that drive real change in the medical field.
Choosing Your Output
For any creative, the challenge lies in having hundreds of ideas and deciding on the correct output for each. Here are some overarching themes:
The Power of Poetry: While some mediums are public-facing, others (like poetry paired with painting) can be deeply personal and moving.
Subjectivity in Impact: Different vehicles work for different goals; while film and animation are powerful in healthcare, the most effective medium is often subjective to the story being told.
The Media Company Model: Approaches like those taken by Turtle and Bloom involve taking an initial idea and carefully selecting the best vehicle to ensure it reaches its full potential.
Listen to the full podcast episode here: