Design Vs Storytelling
Can I be both a designer and a storyteller? Are the two the same thing or are both distinct and can exist independently?
Ideate
Well, to start with, I believe that “Design is Problem Solving”. So let's reframe the comparison: Storytelling vs. Problem Solving.
Storytelling invites actions and behaviours, it hooks the imagination. Whereas problem solving invites people to touch, wander, move, perform. Storytelling comes in the form of ads, campaigns, comms; it hooks the imagination. Problem solving comes in the form of design, like branding or imagery.
Iterate
I call myself a design-led storyteller, so together they both…
Transfer and translate information between people
Convey emotion, feeling and personality
Make creative action
You don’t have to be a creator, maker, filmmaker or designer to use design-led storytelling. You just need to connect people!
If you want to read more on this topic, I highly recommend this book called Design is Storytelling.
Implement
🧠 How do you connect people?
🧠 Are you a storyteller or are you a problem solver?
🧠 Or, are you both?